Module 01

The AI Landscape &
Key Terminology

Before diving into Generative AI, we must demystify the "Russian Doll" structure of the field. This module clarifies the difference between AI, ML, and Deep Learning.

1

The Hierarchy of Intelligence

Many people use "AI" and "Machine Learning" interchangeably, but they are distinct. Think of them as concentric circles. Generative AI (the technology behind ChatGPT) is a very specific, modern subset of Deep Learning.

The AI Landscape

Understanding how Generative AI fits into the bigger picture.

Artificial Intelligence
Machine Learning
Deep Learning
Generative AI

Artificial Intelligence

Any technique that enables computers to mimic human intelligence.

Machine Learning

Algorithms that learn patterns from data without being explicitly programmed.

Deep Learning

Neural networks with many layers, capable of learning complex patterns.

Generative AI

Subset of DL that can create new content (text, images, code).

2

Speaking the Language

To make strategic decisions, you need to understand the vocabulary of your engineering team. Below is a decoder for the most common technical terms you will encounter in enterprise AI projects.

Core Terminology Decoder

Mapping technical buzzwords to actual business value.

Neural Networks

Technical Definition

A computing system inspired by the biological neural networks that constitute animal brains.

Business Application

The engine under the hood. Used for complex pattern recognition like predicting stock market trends or detecting subtle fraud patterns.

3

How Machines Learn

Computers don't "know" things; they learn patterns. The method of learning depends entirely on the goal. You wouldn't use the same teaching method for a math student (Right/Wrong answers) as you would for an art student (Creative exploration).

How Machines Learn

Matching the learning style to the business problem.

Supervised Learning

AKA: The Teacher

The model learns from labeled examples (Input + Correct Output).

Real World App
Fraud Detection
Input: Transaction Data -> Output: 'Fraud' or 'Legit'

Unsupervised Learning

AKA: The Explorer

The model finds hidden patterns in unlabeled data on its own.

Real World App
Customer Segmentation
Input: Buying History -> Output: 'High Spender', 'Window Shopper'

Reinforcement Learning

AKA: The Gamer

The model learns through trial and error based on rewards/penalties.

Real World App
Dynamic Pricing / Robotics
Action: Raise Price -> Result: Sales Drop (Penalty) -> Learn: Lower Price
4

The Fuel: Data Types

AI is only as good as the data it feeds on. Understanding the difference between Structured data (Excel, SQL) and Unstructured data (PDFs, Emails) is critical because they require completely different processing pipelines.

Data Taxonomy

Understanding the fuel that powers AI models.

1. Format

Excel / SQL / CSV
IDAgeSales
00124$500
00235$120

Organized in rows and columns. Easily searchable by traditional algorithms.

2. Annotation

CAT
BOX

Data tagged with the 'right answer'. Used for Supervised Learning (e.g., This email is SPAM).

Ready for the next step?

Now that you understand the basics, let's dive into the mechanics of Generative AI and how LLMs actually work.

Continue to Module 2